Riyadh ChamberMunjaz11My actionsNotifications

DMD-2026-010

AI assistant for members in the My Business portal

SubmittedIdea
Electronic form
Priority score
70

Preliminary score from screening — confirmed after evaluation

Estimated cost
SAR 170K
Net present value
—

After the business case

Internal rate of return
—

After the business case

Payback period
—

After the business case

Rank in the 2027 plan
—
  1. Gate into «Submitted»DecisionGoDate12 October 2026DraftComplete
  2. Gate into «Initial review»DecisionNot held yetSubmittedCurrent stageCurrent stage
  3. Gate into «Feasibility»DecisionNot held yet3Initial reviewNot started
  4. Gate into «Evaluation»DecisionNot held yet4FeasibilityNot started
  5. Gate into «Committee review»DecisionNot held yet5EvaluationNot started
  6. Gate into «Approved»DecisionNot held yet6Committee reviewNot started
  7. Gate into «Prioritized»DecisionNot held yet7ApprovedNot started
  8. Gate into «Converted to project»DecisionNot held yet8PrioritizedNot started
  9. 9Converted to projectNot started

The request as filed

What the requester wrote on the intake form

Problem
62% of member enquiries about My Business are repeats (membership request status, renewal fees, certificate-of-origin requirements) that tie up the contact centre.
Current state
Today’s website chatbot answers only general questions and cannot see the member’s request status.
Objective
An Arabic AI assistant inside My Business that answers about requests and fees around the clock and hands complex cases to an agent.
Expected scope
A language model grounded on the chamber’s service guides, request-status lookup after Nafath sign-in, and portal and WhatsApp channels.

Expected benefits

Savings

40% of repeat enquiries handled by the assistant

Customer satisfaction

Service 24/7

Related lessons learned

From similar past projects — read them before evaluation

National-platform integration needs early agreements

From My Business Portal 2.0 — the Unified Member Journey

Integration agreements with the data-owning agencies and the bus operator slipped 11 weeks because they only started after the contract award.

Recommendation: Start integration requests and their agreed time limits during feasibility, and plan a full integration sprint.

Open the lesson

Data governance comes before the analytics platform

From Sectoral Committee Recommendations Tracker

At the initiation gate the Strategy & Projects Steering Committee made NDMO classification of member and committee data a condition.

Recommendation: Tie any analytics or AI request to the data-governance outputs and name the data owners before evaluation.

Open the lesson
Esc

Quick actions

Go to

Projects

↑↓to move↵to openEscto close